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5 Ways Images Impact Your Online Presence

One could argue that written communication began with cave paintings.  Now, as we delve into an ever-increasing hectic world, images are becoming even more important for communication in technology...

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The Value of Great Content Marketing

Shoppers are becoming more savvy before they make their purchases.  They educate themselves on the product they need; how it will serve them, what the total cost is, and whether it is scalable,...

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5 Tips to Improve Your Social Media in 2014

Social Media marketing is ever-evolving. With the multitude of different platforms and the constant chatter about best practices for each managing social media accounts can be overwhelming at times....

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Being Responsive in a Mobile World

In today’s world mobility and the ability to market to those on the go is becoming more of a necessity than an option. Research shows that 90% of all American adults have a cell phone and of those 58%...

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Stay Away from Bad Neighborhoods

This is the first in an occasional series on search engine optimization strategy. Planning to start a pay-per-click campaign for lead generation or brand awareness? Chances are you don’t have a...

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Why Google Hates You

After months of meeting with designers, your sales team and your developer, the day is here. you are ready to launch your site on the web. Launch day comes and, well, nothing happens. don’t worry,...

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I’ll Show You Mine If… Why Your Keyword Rankings Aren’t Yours

It started like most days, checking out the latest digital marketing news to be found on Google. But when I got to Google, I saw the above. You see, today’s my birthday. Happy birthday to me! Of...

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Google Authorship is Dead, Long Live Great Websites

Business owners have long known that to succeed, a viable, competitive website is a must. Part of that viability is being found in the search engine results pages of Google. As such, it has become an...

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Bad SEO Services – Caveat Emptor

Considering the fact that I’m a search engine optimizer, I often get asked by colleagues for quick opinions on offers they get or even other vendors or marketing agencies. I’m happy to do this because...

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Digital Marketing News Roundup

Mobilegeddon – Did You Survive? Mobilegeddon is a few weeks behind us now and the world is somehow still turning. For anyone that had not heard about it, Google announced a new algorithm update to...

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